Creating the Ghostfly Clothing Brand
Ghostfly is Born
Ghostlfy started as a creative outlet to help fill in the gaps from what was missing in the world of street wear and design. It's healthy mix of cynical, in-your-face design, with bold flavors and blunt messages.
Ghostlfy is a subsidiary of Wagonboy Studio, the creative agency created and owned by me - Kevin Grant. You can check out our official blog site for more radness and more brands.
Breaking in a New Brand
Creating a new brand is not easy. Ghostfly has been no exception. In all honestly, up-front, we have failed plenty, fallen hard, and broken things often. Persistency has really been the only thing that matters. Well, that, plus adaptation and growth have ultimately ushered the brand to the light on the other side of the tunnel.
Quite literally, starting a new brand from scratch is no different than walking through a dark, unfamiliar tunnel with no flashlight. Think Pokemon caves without Flash.
Brand Recognition
The hardest part has been brand recognition and mass adoption, and we are not there yet on the latter. Nobody knows what your brand stands for, nor have they heard of it, nor do they even care what it is until you shove your message in their face and scream "look at me!" That's where design comes in.
Creating Designs
Design is the life of this brand. We have no limits, no bad ideas, and nothing holding us back from being bold and creative. Sometimes it's a highly calculated design with a campaign message, and other times, it's just paint thrown at a wall that turns out to look like a dog eating ice cream. Both are art, in my humble opinion, and that's what we serve up to you on our canvases.
Selling The Merch
I lied, this might be the hardest part. It doesn't matter though, every endeavor is a full-time job and learning anything will be loaded with challenges. We started out with drop-shipping to keep things light and get the brand off the ground. Now, we are slowly starting to work with manufacturers to get more precision out of our clothing to better accent our style of design.
At first, sacrificing a lot of time for very few sales and no income was rough. But through perseverance and a lot of banging our heads on walls, we started to get some attention. Now the formula has started to take shape, we just need to continue to feed the beast the right ingredients and avoid deviating too far from the path.
Building A Community
Finding and keeping the right people for our brand has been another difficult task, but has been the most rewarding in the long run. Making people happy with our crazy designs and seeing people's reactions on a daily basis are rocket-fuel for our creativity. Nothing is more exciting than showing the world a new project and waiting for that initial feedback, be it good, bad, or ugly.
Discord and other social media platforms like Instagram and TikTok have really started show dividends in terms of driving traffic. Now, in 2025, our goal is start creating a lot more digital content and expand our reach and demographics.
The Brief of the Brand
Ghosfly is just one of many brands in the Wagonboy Studio portfolio. It was born with a specific purpose of bringing you clothing with off-beat designs that nobody else has. So far the journey has been a blast in the ass, but there is so much more to look forward to in the coming years. Keep an eye on us for big things and checkout the store in the meantime.
Want more weird content like this? Here is a sister article over at Wagonboy Express that goes more in-depth into building brands: How to Build a Brand in 2025 And Not Get Injured.
Until next time comrades!